Guy Douglas

Bio: E-commerce and out-of-town retail parks are a threat to the UK high street only if high street retailers and urban place managers sit back and do not respond with their own updated offering; it is essential that town and city centres move down the road towards adopting a multi-channel marketing approach, one which connects and integrates e-commerce, m-commerce, social media and web/mobile applications. The customer journey of today is one that will embrace multiple channels and touch-points; in order to meet their customer expectations, town centres must learn to use all available channels. In my role as a digital economy and place management consultant, I am continually learning from this rapidly evolving sector. Always interested in talking with companies that have an open API approach and a willingness to participate in intelligent partnerships.

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